Articles by subject: business

Book review: The Management Myth: Why the Experts Keep Getting it Wrong (by Andrew Mueller, November/December 2010 ): Andrew Mueller enters the world of consultancy
What would Google do? by Jeff Jarvis (by Bill Thompson, March/April 2009 ): Can Google's philosophy change the world? Bill Thompson finds out
God almighty PLC (by Winston Fletcher, November/December 2007 ): Marketing expert Winston Fletcher analyses a world-beating strategy
Art or puffery? A defence of advertising (by Winston Fletcher, Web Exclusive, June 2008): An adman for almost 50 years Winston Fletcher explores the art, and ethics, of the sell
A life in eight ads (by Sam Delaney, Web Exclusive, October 2011): Sam Delaney measures out his days in iconic adverts